Zhong Guo Jin Rong Xin Xi Wang·2025-11-03 07:51Core Viewpoint - The article discusses the profound paradigm shift occurring in China's financial industry, highlighting the Agricultural Bank of China's innovative online smart marketing platform as a key element in transforming its customer-centric strategy into measurable digital productivity [1] Group 1: Strategic Transformation - The Agricultural Bank recognizes that future competition will focus on customer experience and digital ecosystems, shifting its role from a provider of financial products to a co-creator of user value [1] - The platform's capabilities ensure stability and responsiveness in high-concurrency scenarios, allowing for personalized financial services to be seamlessly integrated into the operations of the real economy [1] Group 2: User-Centric Experience - The essence of the smart marketing platform lies in its intelligent, full-cycle approach, interpreting financial needs through data intelligence, thus transitioning from "people seeking services" to "services seeking people" [2] - This transformation signifies a fundamental change in service philosophy, where the bank acts as a knowledgeable partner, providing timely professional advice at critical moments in users' lives [2] Group 3: Security and Risk Management - The Agricultural Bank prioritizes security and stability, implementing an innovative "end-cloud collaborative" risk control system that integrates risk management into every marketing activity [3] - This system not only protects the bank's assets but also safeguards the rights and trust of millions of financial consumers, effectively identifying and intercepting various fraudulent activities [3] Group 4: Vision for the Future - The implementation of the online smart marketing platform reflects the bank's commitment to contributing to national modernization efforts, aiming to enhance its service capabilities for the real economy and rural revitalization [4] - Looking ahead, the bank plans to continue leveraging technological innovation to drive high-quality development, positioning itself as a leading bank in serving rural revitalization and the real economy [4]