广汽埃安“AI上生活好状态”用户节北京启幕

Core Insights - GAC Aion has launched a new user communication platform called "AI Life Good State" during a user festival in Beijing, with plans to expand to other cities like Chengdu and Guangzhou [2][5] Group 1: User Engagement and Brand Strategy - The event marks a significant step in GAC Aion's efforts to deepen user connections and drive brand strategy transformation, focusing on user needs, product value, and service experience [5] - GAC Aion aims to create a more emotionally engaging user experience by emphasizing product value and brand companionship, moving beyond just price considerations [3] Group 2: Product Showcase and Innovations - Multiple models were showcased, including the Aion Bawanglong family version and Aion RT, which enhance market competitiveness through high configurations and reasonable pricing [9] - The upcoming Aion UT super will introduce battery swap experiences in the 100,000 yuan market, in collaboration with JD.com for exclusive sales [9] - The first national range-extended model, Aion i60, will soon be launched, featuring star source range extension technology to address user concerns about battery depletion [9] Group 3: User Ecosystem Development - GAC Aion is building an integrated online and offline user ecosystem through the "AI Life Good State" IP, with an app at its core for services, communication, and content sharing [11] - Offline activities, such as user festivals and car owner events, are designed to strengthen the co-creation relationship between the brand and its users [11] - The launch in Beijing represents a milestone in collaboration with 1.8 million users, focusing on user needs and leveraging technological innovation for enhanced smart travel experiences [11]