半年10亿推广费，谁在以互联网保险之名收割老年人

Core Insights - The article highlights the controversial practices of Yuanbao, an internet insurance platform, which has been accused of automatically deducting fees from elderly customers without their knowledge, raising concerns about ethical marketing practices in the insurance industry [1][2][4]. Group 1: Company Practices - Yuanbao's marketing strategy heavily targets elderly individuals, leading to numerous complaints about unauthorized deductions, with some customers reporting annual charges exceeding 2500 yuan [1][2]. - The company has been found to utilize various platforms, including WeChat and SMS, to lure customers into automatic payment schemes, often without clear consent [2][4]. - Complaints against Yuanbao have surged, with over 1955 reported cases on consumer complaint platforms, primarily concerning unauthorized deductions and misleading information [4]. Group 2: Financial Performance - Yuanbao, founded in 2019, has shown significant revenue growth, achieving 3.85 billion yuan in 2021, 8.5 billion yuan in 2022, and 20.45 billion yuan in 2023, with a notable profit in the first half of 2024 [5]. - The company reported a record revenue of approximately 10.7 billion yuan in Q2 2025, marking a 25.2% year-on-year increase, and a net profit of 3.05 billion yuan, up 55.6% [5]. Group 3: Technology and Innovation - Yuanbao's competitive edge lies in its "AI + insurance" model, which has led to the development of over 4800 analytical models, enhancing its ability to target potential consumers effectively [6][7]. - The company has faced regulatory scrutiny in the past for not adhering to internet insurance regulations, indicating ongoing challenges in balancing technological innovation with compliance [7]. Group 4: Market Context - The insurance market in China has grown significantly, reaching a scale of 5.7 trillion yuan, with a particular focus on health insurance due to the aging population [9]. - Yuanbao's approach reflects a broader industry issue of supply-demand mismatch and trust deficits, raising questions about the ethical implications of its aggressive marketing tactics [8][9].