直营转加盟难解盈利困局?来伊份前三季度净亏1.25亿元

Core Insights - The company reported a revenue increase but a significant decline in net profit for the first three quarters of 2025, indicating challenges in its transformation amidst industry changes [2][4] Financial Performance - Revenue for the first three quarters reached 2.854 billion yuan, a year-on-year increase of 13.12% [2][3] - The net profit attributable to shareholders was a loss of 125 million yuan, a staggering year-on-year decline of 194.06% [2][3] - The gross profit margin for the first three quarters was 31.58%, down 9.16 percentage points compared to the previous year, reflecting weakened profitability of core products [3] - The company experienced a single-quarter loss of 74.65 million yuan in Q3, which expanded by 29.73% year-on-year [3] Market Position and Strategy - The company is facing intense competition from low-cost snack brands, which have rapidly increased their revenue through aggressive pricing strategies [4] - Despite attempts to differentiate itself with a "healthy and high-quality" positioning, the market response has been underwhelming, leading to continued declines in net profit [4] - The management faces the critical challenge of quickly achieving profitability and rebuilding core competitiveness after initial revenue growth [4]