Core Insights - MINISO has launched an innovative artist street in Guangzhou, focusing on co-creation, sharing, immersion, and interaction, aiming to connect artists with toy enthusiasts through a one-stop experience [1] - The street features the original artist IP "AngryAimee," which encourages young people to express their emotions through immersive content [3] - MINISO plans to introduce more artist IPs and themed events in the street, creating a reusable and sustainable co-creation platform that integrates original content with commercial scenarios [5] Product Launch and Engagement - During the event, several limited-edition products were launched, including "Beach Music Festival Blind Box" and "400% Big Doll," featuring innovative interactive elements that attracted many fans [6] - The designer of AngryAimee participated in a signing event, engaging with fans to gather inspiration for future designs [6] International Expansion and Brand Strategy - MINISO showcased its original toy artist IPs at the Paris Fashion Week, marking a significant step in its strategy to bring 100 Chinese IPs to the global stage [8] - The participation in Paris Fashion Week highlights the artistic elevation of Chinese original toy IPs, transitioning from collectibles to fashion accessories [10] - MINISO's innovative artist street model extends its influence from international platforms to local commercial applications, creating a complete cycle of content output and market integration [11] IP Development and Investment - The founder of MINISO mentioned a yearly investment of 100 million yuan to cultivate and nurture original IPs, emphasizing the importance of providing ample space for experimentation [15] - MINISO has established a dual-driven model of "licensed IP + signed artist IP," focusing on both international collaborations and systematic development of original IPs [16] - The company aims to build a growth platform for Chinese original forces, promoting local IPs to become globally influential cultural symbols [16]
气宝快闪登陆广州MINISO LAND，名创优品打造情绪共鸣新场景