机构：2025年第三季度全球电视出货量约为4975万台

Core Insights - TrendForce forecasts global TV shipments to reach approximately 49.75 million units in Q3 2025, reflecting a quarter-on-quarter increase of 6% but a year-on-year decrease of 4.9% [1] - The report anticipates a strong sales push in Q4 due to promotional peaks in Europe and the US, as well as the upcoming Double 11 and Double 12 shopping events in China, predicting a 7.3% quarter-on-quarter increase in global shipments to 53.21 million units [1] - The top five brands in terms of shipment performance in Q3 are Samsung, Hisense, TCL, LGE, and Xiaomi, collectively holding a market share of 64.3% [1] Market Share Analysis - Samsung leads the market with a share of 17.2%, followed by Hisense at 15.4%, TCL at 14.9%, LGE at 11.7%, and Xiaomi at 5.1%, while other brands account for 35.7% of the market [2] Size and Product Trends - The global TV market is experiencing a shift towards larger screen sizes, with shipments of TVs 60 inches and above expected to account for 28.2% of total shipments in 2025 [4] - Companies are shifting their sales strategies from merely increasing size to upgrading product specifications, focusing on high-end features such as RGB Mini LED, high refresh rates, and AI integration to enhance product value [4]