美股异动｜名创优品盘前涨1.6% 泰国MINISO LAND首店日前开业

Core Viewpoint - MINISO has opened its first MINISO LAND in Thailand, aiming to create a retail space that combines shopping, socializing, and experiential elements for local consumers [1] Company Strategy - The company has been expanding its overseas market since 2015, with a focus on Southeast Asia as its primary region for international business development [1] - Thailand is identified as a core strategic market within this Southeast Asian expansion [1] Market Positioning - The new MINISO LAND is positioned as an "IP collection + scene experience" venue, indicating a shift towards more immersive retail experiences [1]