国家体育总局体育科学研究所联合半月谈文化传媒中心与中国移动咪咕出品微短剧杀青!
Huan Qiu Wang·2025-11-03 09:59

Core Viewpoint - The micro short drama "Holding the Fat Loss Secret, Ancient People Crying Because of Me" has officially wrapped up, marking a significant innovation in promoting scientific fitness knowledge through entertainment, responding to national calls for sports consumption and high-quality development in the sports industry [1][3][11]. Group 1: Production and Collaboration - The production is a collaboration between the National Sports Administration, the Sports Science Research Institute, Ban Yue Tan Cultural Media Center, and Migu Digital Media, showcasing a commitment to enhancing public engagement in fitness [3][11]. - The project received special support from Zhejiang Sports Science Research Institute, Dongyang Cultural and Broadcasting Tourism Sports Bureau, and Zhejiang Hengdian Film and Television City [4]. Group 2: Content and Themes - The drama centers on "scientific fitness," featuring a modern fitness coach who, after time travel, challenges societal norms about beauty and health, promoting a shift in perceptions towards body image and self-acceptance [4][9]. - It creatively integrates modern scientific fitness knowledge with ancient exercise tools, aiming to engage audiences in a fun and educational manner [7][9]. Group 3: Cast and Audience Engagement - The participation of Olympic gymnastics champion Guan Chenchen and world martial arts champion Mao Yaqi adds star power, with their characters involved in a murder mystery that intertwines fitness and romance [7]. - The drama aims to advocate for a healthy lifestyle, breaking misconceptions about fitness being painful or dieting being necessary, and emphasizes a scientific, sustainable, and personalized approach to health [9][11]. Group 4: Industry Impact - This micro short drama represents a bold exploration in the "micro short drama + sports" integration, potentially setting a new trend in the industry and contributing positively to the dissemination of sports culture [11]. - The unique narrative style and engaging plot are expected to resonate with audiences, creating a wave of interest in scientific fitness [11].