化橘红第一镇出圈记：我们这样“点橘成金”| 南药食养 ④

Core Insights - The article highlights the transformation of Pingding Town into a leading hub for Huaju Hong, a traditional Chinese medicinal fruit, achieving an annual output value of 4.73 billion yuan and creating over 30,000 jobs [9][10]. Industry Foundation - The Huaju Hong industry in Guangdong has established a modern industrial park with a total investment of 300 million yuan, directly benefiting over 20,000 local residents through a "company + farmers + base" model [14][15]. - Collaborations with universities like Sun Yat-sen University have introduced scientific methods to enhance the standardization of Huaju Hong cultivation, ensuring quality control [16][18]. - The introduction of GAP planting standards and digital monitoring has set a benchmark for the industry, showcasing confidence in the market potential of Huaju Hong [22][23]. Product Expansion - The inclusion of Huaju Hong in the food-medicine homologous directory in 2024 opens new market opportunities, allowing for the development of diverse products beyond traditional medicinal uses [25][26]. - The company has successfully diversified its product line to include over 20 processed items such as beverages, coffee, and beer, with 90% of its products being deep-processed [32][33]. - The launch of Huaju Hong beer has gained significant traction in the Sichuan market, demonstrating the effectiveness of targeting younger consumers [39][41]. Brand Empowerment - The use of digital marketing strategies, including live streaming and e-commerce, has significantly boosted the visibility and sales of Huaju Hong products, with online sales reaching 23 million yuan in 2024 [50][51]. - The establishment of over 300 professional cooperatives in Pingding Town has created a successful model for rural income generation, benefiting thousands of farmers [53][56]. - The town's branding efforts have expanded its market reach, with products now available in various cities across China and international markets such as Macau and Malaysia [70][73].