Drugstore chain DM teams up with VusionGroup for digital shelf platform

Core Insights - German drugstore retailer Drogeriemarkt (DM) is collaborating with French retail digitalisation company VusionGroup to implement the EdgeSense digital shelf platform as part of its digital transformation [1][3] - The EdgeSense system utilizes IoT, data analytics, computer vision, and AI to enhance store operations and staff workflows [1][4] - DM has over 93,000 employees and operates 4,200 stores across 14 European countries, with a recorded revenue of €19.19 billion ($22.11 billion) for the 2024–2025 financial year [4] Implementation Details - The collaboration currently involves 70 DM outlets, with 20 already utilizing the technology and plans for further rollouts [2] - The platform features LED shelf indicators to assist DM employees in efficiently locating products during order fulfillment [2] Strategic Goals - DM's chief information officer Roman Melcher emphasized the partnership's focus on exploring and developing digital solutions that accelerate strategic transformation [3] - The collaboration aims to improve customer interactions and operational efficiencies through intelligent digital solutions [4] VusionGroup Overview - VusionGroup collaborates with 350 retail groups across Europe, Asia, and North America [5] - In October 2025, British supermarket Morrisons partnered with VusionGroup to deploy 10.8 million smart electronic shelf labels across its 497 supermarkets [5]