扩品类重品牌，促消费政策贵在打动消费者

Core Viewpoint - The "Guangdong Enjoy Warm Winter, Happy Travel Guangdong" consumption season event aims to stimulate consumer spending through various direct incentives and expanded categories of eligible products [2][3][4] Group 1: Policy Features - The consumption season will run from November 2025 to March 2026, offering multiple measures to enhance consumer spending [2] - New features include a broader range of eligible products for subsidies, such as new energy vehicles, home appliances, and various sports equipment [2][3] - The initiative emphasizes brand building with five key brands: "Travel in Guangdong," "Eat in Guangdong," "Shop in Guangdong," "Enjoy Guangdong," and "Fitness in Guangdong" [2][4] Group 2: Economic Impact - The policy aims to ensure fairness by expanding the categories of products included, which is crucial for both consumers and businesses [3] - The government has allocated an additional 3.5 billion yuan for the initiative, linking funding to local performance in promoting consumption [4] - The focus is not only on immediate consumption boosts but also on long-term brand recognition and consumer loyalty [4]