知名女演员同时"现身"多个直播间！多明星站台？网友：不敢看

Core Viewpoint - The emergence of "Cyber Wen Zhengrong," an AI-generated version of the actor, is leading to widespread deceptive marketing practices, with multiple fake live streams promoting different products using the same script [1][6]. Group 1: AI and Deceptive Marketing - Numerous videos featuring "Wen Zhengrong" promoting various brands have been found, all using identical marketing language despite representing different products [6]. - The lack of clear labeling on AI-generated content makes it difficult for consumers to distinguish between real and fake promotions [8][11]. Group 2: Consumer Reactions and Reporting - Fans have expressed frustration over the proliferation of fake live streams, with one reporting 18 instances in a single day, highlighting the challenge of reporting these fraudulent accounts [11]. - There is a growing concern among consumers about the authenticity of live streams, leading to calls for better regulation and identification of AI-generated content [11][15]. Group 3: Regulatory Measures - The implementation of the "Artificial Intelligence Generated Content Identification Measures" on September 1 requires all AI-generated content to be clearly labeled to indicate its source and authenticity [11]. - There are suggestions for increased regulatory oversight and penalties to combat the rise of deceptive AI-generated marketing practices [15][13].