溯源直播引爆千万流量！三师农产品“云端”出圈

Core Insights - The article highlights the success of a series of live-streaming events promoting agricultural products from the Third Division of the Xinjiang Production and Construction Corps, showcasing the effectiveness of e-commerce in boosting local agriculture and enhancing brand recognition [10][11]. Group 1: Live Streaming Events - The live-streaming initiative, part of the "Yuan Products Southbound, Canton Products Northbound" campaign, has featured over 50 sessions, achieving a total exposure of more than 10.32 million and generating sales of 3.2 million yuan [9][10]. - The live broadcasts have effectively showcased the region's agricultural products, emphasizing the quality of cotton grown in the area, which benefits from over 12 hours of sunlight daily [3][4][6]. Group 2: Short Video Content - In addition to live streaming, 50 short videos were created during the campaign, achieving a total exposure of 25 million, highlighting the collaboration between Guangdong and the Third Division [14][17]. - These videos feature interactions between hosts and farmers, as well as stories of cooperation and development, contributing to the popularity of local products such as jujubes, oilseed, lamb, dairy, and cotton products [15][16]. Group 3: Talent Development - The campaign has also focused on talent cultivation, with over 300 e-commerce professionals trained through systematic programs, enhancing the local workforce's capabilities in digital marketing [25][26]. - Training sessions included practical demonstrations on video editing and live-streaming techniques, empowering local farmers to market their products effectively [19][20][24]. Group 4: Future Prospects - The ongoing initiative, organized by the Xinjiang Production and Construction Corps and the Guangdong Provincial Support Command, aims to continue until November 10, promoting the region's agricultural products and establishing a digital bridge for resource sharing [29][31].