从伽师到广东，钱大妈助力新梅“南下”提速

Core Viewpoint - The article highlights the efforts of Qian Dama in facilitating the southward movement of high-quality agricultural products from Xinjiang to Guangdong, enhancing supply chain integration and benefiting local agriculture and farmers [3][4][5]. Group 1: Supply Chain and Market Integration - Qian Dama has established a comprehensive supply chain that includes production, warehousing, and retail, with partnerships with 700 quality suppliers and 67 direct supply bases [9][10]. - The company has successfully sold over 10 million kilograms of Xinjiang fruits, achieving total sales exceeding 100 million yuan by September 16 [28][29]. - The "Xinjiang Products Southward, Guangdong Products Northward" initiative has been pivotal in deepening the integration of supply and demand between Guangdong and Xinjiang [27][28]. Group 2: Agricultural Development and Economic Impact - Qian Dama has collaborated with Xinrongmao to build a standard planting demonstration base for new plums in Kashi County, Xinjiang, with an annual procurement volume reaching 15 million yuan [12][19]. - The expected planting area for Kashi new plums is 570,000 mu by 2025, with a projected output of 410,000 tons and a value exceeding 8 billion yuan, significantly increasing local farmers' income [24][25]. - The company’s model not only meets consumer demand for fresh seasonal fruits but also marks substantial progress in the industrialization and standardization of Xinjiang's specialty agricultural products [21][22]. Group 3: Business Model and Consumer Engagement - Qian Dama operates under the principle of "not selling overnight meat," utilizing a "daily clearance model" and "timed discount" mechanism to ensure product freshness and build a strong market reputation [30]. - The brand's product range includes eight major categories, such as vegetables, seafood, fruits, and pork, catering to one-stop shopping needs for consumers [31][32].