Core Insights - Kuaishou has launched a "Fur Festival" during the Double 11 shopping festival, featuring a competition among various streamers showcasing high-quality fur products from Haining and Tong'erbao [2] Sales Performance - The transaction volume for fur products increased by 286% year-on-year on the first day of the Fur Festival [2] - The sales in the fur category on the shelf area grew by 189% year-on-year [2] - New fur product sales saw a year-on-year increase of 75% [2] - Participating streamers in the event experienced a sales increase of over 480% year-on-year for fur products [2] Notable Streamers - Streamers such as @花花严选, @陳六六, @琴儿宝, @爱购女装, @小雪, and @通辽飘飘女装 reported sales growth exceeding 15 times compared to last year [2]
快手“双11”皮草节上线 首日皮草GMV同比增长286%