Xin Lang Ke Ji·2025-11-03 11:50Core Viewpoint - JD.com is leveraging its supply chain advantages to successfully supply fresh hairy crabs from mainland China to Hong Kong, marking a significant milestone in cross-border e-commerce and food supply chains [1][2]. Group 1: Supply Chain and Logistics - JD.com has established a comprehensive supply chain that allows for direct sourcing of 5,000 pounds of hairy crabs, setting a record for the largest shipment since the resumption of direct supply to Hong Kong [1]. - The company has implemented a "full cold chain + air transport" strategy, ensuring that crabs can reach stores within 12 hours while maintaining optimal freshness [2]. - A quality control system has been developed, including over five sampling tests during the breeding process to ensure product quality from the source [1]. Group 2: Quality Assurance and Pricing - Each crab is equipped with a traceability tag, allowing consumers to scan and access information about the breeding farm and quality inspection reports, ensuring transparency and quality assurance [1]. - JD.com has managed to reduce the average price of hairy crabs sold at Jiapao Supermarket by approximately 20% compared to traditional channels in Hong Kong, thanks to direct sourcing and efficient logistics [2].