Core Insights - The rise of "ticket root economy" in China is transforming ticket stubs into a means of accessing various city experiences, enhancing consumer engagement and driving economic growth [1][2][6] Group 1: Economic Impact - The Chinese performance market is projected to generate a total revenue of 79.629 billion yuan in 2024, with direct audience spending exceeding 200 billion yuan [2] - During recent concerts in Qingdao, the ticket root economy alliance's 30 member attractions welcomed 110,000 visitors, generating a revenue of 8.5088 million yuan, while 72 hotels achieved a revenue of 22.3758 million yuan, marking a 58% increase in hotel earnings in the surrounding area [4] Group 2: Consumer Engagement - The establishment of the ticket root economy merchant alliance in Qingdao aims to create a seamless consumer experience through "one ticket, multiple experiences," encouraging visitors to explore various local attractions [2][4] - Qingdao has developed six themed travel routes tailored to different demographics, providing a comprehensive service that connects entertainment with tourism [5] Group 3: Broader Applications - The ticket root economy is being adopted in various cities across China, linking events with local tourism and retail, thereby enhancing the overall consumer experience [6] - The concept is seen as an extension of emotional and experiential economies, where ticket stubs serve as a currency for cultural and tourism experiences, fostering local attachment and increasing consumer loyalty [6]
一张票根、多重体验 中国多地探索“票根经济”打造链式消费新场景
Zhong Guo Xin Wen Wang·2025-11-03 12:01