Core Insights - The launch of a new e-commerce platform, "Auto Home Mall," by the company aims to create a digital car purchasing ecosystem in collaboration with 15 mainstream automotive brands [2][3] - The platform is part of the company's "new retail" strategy, focusing on enhancing user experience and providing a one-stop, reliable car buying process [2] - The integration of online and offline resources aims to address transparency issues in traditional car purchasing, ensuring a seamless experience from selection to transaction [2] Group 1 - The new e-commerce platform, Auto Home Mall, has officially launched with 15 mainstream automotive brands, including Leap Motor, BYD, and Avita, to explore a sustainable "new retail" model [3] - The company is transitioning from a "content platform" to a comprehensive service provider, integrating content, tools, and transaction capabilities to create a closed-loop ecosystem for car-related services [3] - The strategic investment from Haier in August has strengthened the company's position in the automotive ecosystem, supporting the development of its new retail business [3]
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