Zhong Guo Zheng Quan Bao·2025-11-03 12:12Core Insights - The securities industry is entering a deep transformation phase towards digital intelligence, with large model technology providing revolutionary opportunities for wealth management business [1][2] - The application of large models in the securities industry has transitioned from experimental stages to commercial implementation, driven by increasing wealth management demand and various transformation pressures [2][3] Industry Trends - Wealth management is shifting from generic financial sales to differentiated marketing focused on customer experience [4] - The integration of online and offline services is leading to a more connected operational model in wealth management [4] - The industry is moving towards intelligent and precise wealth management, utilizing big data for targeted customer identification and marketing [4] Challenges Faced - High customer acquisition costs, with online costs per effective account rising to 300-400 yuan, and some premium channels exceeding 1000 yuan [5] - Weak data governance, with only 1%-2% of IT investment allocated to data management, leading to issues of data inconsistency and quality [5] - Insufficient advisory capabilities, as wealth management transformation demands higher professional skills from advisors [5] - High service costs, with traditional models requiring advisors to serve nearly 3000 clients each, hindering personalized service [5] Opportunities from Large Models - Large model technology enhances efficiency through intelligent reports, content understanding, and customer service, improving service quality and operational efficiency [6] - Cost optimization is achieved via automation, intelligent recommendations, and precise marketing, reducing acquisition and service costs [6] - Capability enhancement through knowledge bases and reasoning chains addresses the professional skill gaps in advisory teams [6] Application Framework - The infrastructure layer includes computing and storage resources, with leading firms utilizing high-performance GPU clusters while smaller firms may share resources [8] - The model layer consists of general and finance-specific models, with a mixed architecture approach to balance specialization and cost [9] - The application technology layer connects models to business scenarios, utilizing RAG technology, prompt engineering, and intelligent agent technology [10] Implementation Path - The implementation of large model applications should follow a phased strategy: infrastructure development, core capability enhancement, and business scenario penetration [14] - Leading firms adopt a "self-research first, cooperation second" strategy, while smaller firms focus on rapid application of general model APIs [15] Recommendations for Development - Firms should choose appropriate technology paths based on their resources, with larger firms investing in self-research and smaller firms leveraging open-source models [17] - Focus on high-frequency, essential business scenarios for application, such as intelligent customer service and risk control [17] - Strengthening data governance is crucial to ensure data quality and compliance for large model applications [17] - Investment in training financial technology talent is necessary to support innovation in the sector [17]