Core Insights - The report from Lighthouse Professional Edition highlights significant trends in the Chinese film market, particularly the increase in new audiences and the shift in viewer demographics [1] Group 1: Audience Trends - The number of moviegoers in China has surpassed the total for the entire year of 2024, with 2025 recording 10.5 billion viewings and an audience base of approximately 520 million, the highest since 2020 [2] - The contribution of new viewers is largely driven by the film "Nezha: Birth of the Demon Child," which accounts for 42% of new users in 2025, while "Nanjing Photo Studio" and "731" contribute 9.9% and 7.5% respectively [2] - Young audiences are a significant source of new viewers, with those under 24 years old making up about 30% and those aged 25 to 29 accounting for 10.8%, together exceeding 40% [2][3] - The proportion of older viewers (40 years and above) among new audiences has also increased to 27%, influenced by the film "The Stage" directed by Chen Peisi [3] - The "lower-tier market" has seen a notable increase in new viewers, with those from fourth-tier cities making up 30.3% of new audiences, the highest since 2021 [3] Group 2: Film Performance - The report indicates a decline in the performance of domestic comedy and drama films, while animated films have seen a significant rise, with animated films contributing 45.1% to the box office, up from 6.2% in 2021 [4] - The domestic comedy genre has entered a low point, contributing only 10.6% to the box office in 2025, a sharp decline from 36.1% in 2024 [4] - The audience's demand for comedy films has shifted towards a preference for light-hearted, densely packed humor, with current offerings failing to meet these expectations [4]
观众基数创多年新高 电影市场有了新变化
Zheng Quan Shi Bao Wang·2025-11-03 12:16