PepsiCo, Griffith Foods, and Milhão Launch Direct Farmer Incentive Pilot Program in Brazil's Cerrado Region to Advance Regenerative Agriculture

Core Insights - PepsiCo, in collaboration with Griffith Foods and Milhão, has launched a direct farmer incentive pilot program aimed at promoting regenerative agriculture in Brazil's Cerrado region, which is crucial for global food security [1][2][3] Group 1: Program Details - The pilot program employs a hybrid "Payment for Practice and Payment for Outcomes" model, compensating farmers for adopting regenerative practices such as composting and reducing chemical fertilizer use [3][5] - The initiative will initially cover 7,000 acres, with plans to expand to 30,000 acres, representing PepsiCo's total corn sourcing volume in the region by year three, with a total investment of $1 million [3][5] - The program aims to address financial risks faced by farmers transitioning to sustainable practices, thereby improving soil health and reducing greenhouse gas emissions [3][4] Group 2: Strategic Importance - The Cerrado region is responsible for over 60% of Brazil's soybeans and significant corn production, making it a vital agricultural area facing threats from deforestation and climate stress [2][5] - This initiative is positioned as a potential blueprint for industry-wide transformation, encouraging collaboration among competitors to drive systemic change in agriculture [4][5] Group 3: Long-term Goals - PepsiCo aims to promote regenerative agriculture practices across 10 million acres by 2030, contributing to climate resilience and sustainable food systems [5][6]