Core Viewpoint - The National Market Supervision Administration has introduced new regulations requiring food delivery platforms to clearly label "no dine-in" restaurants, enhancing oversight of food safety in the delivery sector [13]. Group 1: Regulatory Changes - The new regulations aim to address issues related to "ghost restaurants" that operate without physical storefronts, ensuring that all online food service providers have legitimate business licenses and physical locations [13]. - The regulations specify that platforms must conduct thorough checks on the qualifications of food service providers and ensure compliance with food safety standards [13]. - The draft regulations prohibit the use of the same business license for multiple online stores on the same platform, targeting the issue of "one license, multiple stores" that compromises food quality [13]. Group 2: Platform Responses - Major food delivery platforms like Meituan, JD.com, and Ele.me have begun implementing their own labeling systems for dine-in restaurants, although the criteria and processes for certification vary among them [10]. - Meituan has reported that over 1.4 million merchants have completed the certification for the "dine-in" label since its introduction [10]. - JD.com has positioned itself as a "quality delivery" service, allowing only "quality dine-in restaurants" to join its platform and has introduced initiatives like "24-hour kitchen live streaming" [11]. Group 3: Consumer Insights - Consumers express a preference for ordering from restaurants with dine-in labels, associating them with higher reliability and food safety [10]. - The introduction of clear labeling and the emphasis on transparency in food preparation processes are expected to enhance consumer confidence in food delivery services [14].
三大外卖平台上线“堂食”标志 外卖点餐即将告别“盲盒时代”