Core Viewpoint - The article discusses the transformation of China's manufacturing industry, particularly in the apparel sector, where local companies like "Xuezhongfei" and Shenzhou International are becoming strategic partners for international brands like Adidas and Nike, challenging the traditional brand premium model [1][2][3]. Group 1: Changes in Consumer Behavior - Consumers are increasingly skeptical of brand premiums and are focusing on the actual quality-to-price ratio of apparel products [1][6]. - The rise of information transparency has led consumers to compare product specifications, such as fill power and material quality, rather than relying solely on brand reputation [6][7]. Group 2: Evolution of the Chinese Manufacturing Sector - Chinese manufacturers have evolved from being mere "workshops" for international brands to becoming key players with core competencies in design, quality control, and supply chain management [11][12]. - The local industry is now capable of meeting international standards, with companies like "Xuezhongfei" recognized for their manufacturing capabilities [3][4]. Group 3: Profit Distribution and Market Dynamics - The profit distribution model in the manufacturing sector is shifting from brands taking the majority share to manufacturers like Bosideng and Shenzhou International gaining more negotiating power [8][9]. - Bosideng's OEM and ODM businesses have shown significant growth, with a reported revenue of approximately 3.373 billion yuan, marking a 26.4% year-on-year increase [8]. Group 4: Strategic Partnerships and Supply Chain Flexibility - Adidas has acknowledged the importance of Chinese suppliers in enhancing its flexible supply chain capabilities, which is crucial for local market adaptation [3][4]. - The collaboration between international brands and local manufacturers is becoming more strategic, with a focus on leveraging local expertise for better market responsiveness [11][12]. Group 5: Future Outlook - The article suggests that future leading companies in the consumer sector may emerge from China's supply chain, as local firms continue to innovate and enhance their competitive edge [11][12]. - The next challenge for these manufacturers will be to integrate data, processes, and standards into their operations to maintain their competitive advantage [12].