双11抢跑，为何女装频现“预售15天”？谁为时间成本买单

Core Viewpoint - The early launch of the "Double 11" shopping festival has led to a trend of extended pre-sale periods for women's clothing, with many items requiring a wait of up to 15 days for delivery, reflecting a shift in inventory management strategies among retailers [1][2][4]. Group 1: Reasons for Extended Pre-sale - Retailers are adopting a 15-day pre-sale model primarily to reduce inventory risks, allowing them to gauge market demand before committing to large stock levels [2][5]. - The fast-paced nature of women's fashion, where trends change rapidly, necessitates a pre-sale approach to minimize unsold inventory and adapt to consumer preferences [3][5]. - The high return rates in women's clothing, exceeding 50%, further incentivize retailers to implement longer pre-sale periods, enabling them to manage returns more effectively [4][5]. Group 2: Consumer Behavior and Feedback - Many consumers express frustration with the long wait times associated with pre-sales, leading to potential cancellations or changes in interest during the waiting period [6]. - Some consumers are willing to wait for items they truly desire, indicating a divide in consumer sentiment regarding pre-sale practices [6][7]. - The high return rates are attributed to various factors, including sizing issues and discrepancies between online representations and actual products, which can lead to consumer dissatisfaction [4][5][6]. Group 3: Industry Implications - The trend of extended pre-sales raises questions about fairness in consumer transactions, as it may shift the burden of inventory costs onto consumers [6]. - There is a call for better regulation and oversight of online retail practices to address issues such as misleading advertising and excessive returns [6]. - The lack of innovation in women's fashion, as noted by industry figures, suggests a need for brands to focus on unique designs and consumer needs to reduce reliance on pre-sale models [7][8].