JAKKS Pacific and SEGA of America Renew Global Toy Partnership for Sonic the Hedgehog™ Merchandise

Core Insights - JAKKS Pacific, Inc. has renewed its partnership with SEGA of America for the Sonic the Hedgehog Collection, extending the collaboration until 2029, which solidifies JAKKS as the lead global toy partner for the franchise [1][9] - The Sonic the Hedgehog merchandise line has experienced significant success since its launch in 2019, with popular products like the 4-inch Articulate Figures and Sonic Speed RC appealing to a wide range of fans [2][3] - JAKKS Pacific aims to build on the momentum of its successful product offerings and plans to introduce new merchandise that celebrates the legacy of Sonic the Hedgehog while looking towards the future [3] Company Overview - JAKKS Pacific, Inc. is a prominent designer, manufacturer, and marketer of toys and consumer products, headquartered in Santa Monica, California, managing a diverse portfolio of licensed and owned intellectual property brands [3][6] - SEGA of America is a leading interactive entertainment company based in Tokyo, Japan, known for its innovative gaming experiences and popular franchises, including Sonic the Hedgehog [4][6]