Gen Digital (US:GEN) Prnewswire·2025-11-03 14:00Core Insights - Norton has announced the global expansion of its AI-powered Scam Protection across all Norton 360 and Norton mobile plans, enhancing its commitment to proactive cyber safety for users worldwide [1][2][3] Group 1: Product Features and Enhancements - Norton Scam Protection now provides advanced, real-time defense against scams across various platforms including web, email, SMS, videos, and phone calls, reinforcing its universal application [1][3] - The premium tier, Norton Scam Protection Pro, is being extended to all Norton 360 Advanced plans globally, introducing features like Safe Email and Safe Call to enhance user protection [5] - The free Norton Private Browser offers built-in Safe Web Scam Protection, aimed at blocking phishing websites and improving online shopping safety [4] Group 2: Market Context and Threat Landscape - Social engineering threats, including scams, account for over 80% of cyber threats observed globally in the first three quarters of the year, highlighting the critical need for enhanced scam protection [2] - Gen Threat Labs reports an average of 110 social engineering-related attempts blocked every second, indicating the scale of the threat and the effectiveness of Norton's solutions [2] Group 3: Strategic Vision - The Chief Product Officer of Gen emphasized that the expansion of Norton Scam Protection aims to raise the standard for online safety, ensuring that users everywhere have equal access to protection against sophisticated scams [3]