Behr Paint Company Launches BEHR PREMIUM PLUS® ECOMIX™ Plant-Based* Paint & Primer

Core Insights - Behr Paint Company has launched BEHR PREMIUM PLUS® ECOMIX™ Plant-Based Paint & Primer, which combines high performance and durability with environmental benefits [1][4] - The product is the first 100% all-acrylic paint that meets the USDA BioPreferred Program's 20% minimum threshold for renewable materials [3] - The paint is UL GREENGUARD GOLD certified, indicating low chemical emissions and a healthier indoor environment [3][9] Product Features - BEHR PREMIUM PLUS® ECOMIX™ features an all-acrylic, zero-VOC formula, ensuring exceptional performance and durability while being environmentally friendly [4] - The product contains a minimum of 20% plant-based ingredients, verified through third-party lab testing [8] - It is available exclusively at The Home Depot, both online and in select stores across the U.S. [7] Environmental Commitment - Behr Paint Company emphasizes responsible ingredient sourcing, efficient manufacturing, and low-impact, recycled packaging [5] - The company is partnering with Habitat for Humanity to donate 2,500 gallons of the new paint to support sustainable living initiatives [6] - The commitment to sustainability is part of the company's broader strategy to drive meaningful change across its operations [6]