Beyond Meat® Introduces New Value Pack of Its Latest Beyond Beef® at Retailers Across Canada

Core Viewpoint - Beyond Meat is launching a new Beyond Beef 2-Pack in over 1,300 stores across Canada, aimed at making plant-based ground beef more accessible and affordable for consumers [1][2]. Product Features - The new Beyond Beef 2-Pack offers more than 2.5 times the amount of Beyond Beef compared to the current single pack [9][13]. - It is made with clean, simple ingredients, including protein from red lentils and faba beans [14]. - Each serving provides 18g of protein with only 1.5g of saturated fat from avocado oil, which also enhances the cooking experience by allowing the product to sizzle and caramelize effectively [9][11]. Market Strategy - The value pack will be available at major grocery chains such as Walmart, Sobeys, and Loblaws, among others, to maximize consumer reach [1][2]. - The packaging features an eye-catching gold box to attract consumer attention [2]. Company Background - Beyond Meat, Inc. is a leading plant-based meat company founded in 2009, focusing on creating products that mimic the taste and texture of animal-based meat while promoting health and environmental benefits [3]. - The company's brand promise, "Eat What You Love®," emphasizes the positive impact of choosing plant-based proteins on health, climate change, and animal welfare [3].