Xin Lang Cai Jing·2025-11-03 14:30Core Viewpoint - Liu Qiangdong, the founder and chairman of JD Group, humorously responded to a photo taken at the APEC summit, which led to a surge of interest and online discussions, highlighting the influence of social media on consumer behavior and brand engagement [1] Group 1 - Liu Qiangdong's post mentioned a delivery rider, Deng Congchong, from JD's Seven Fresh kitchen, which resulted in an overwhelming number of orders directed to him, showcasing the viral nature of social media interactions [5] - Deng Congchong reported receiving numerous friend requests and orders after Liu's mention, indicating a significant increase in consumer engagement with the brand [7] - The Seven Fresh kitchen experienced a spike in orders, leading to a temporary "explosion" of demand, demonstrating the impact of celebrity endorsements on sales [5][7] Group 2 - Deng Congchong, a full-time rider for JD, has been delivering food for over eight years and joined JD in June, reflecting the company's commitment to employing experienced delivery personnel [10] - The dish "Huang Gou Zhutou Rou" has seen continuous high sales since its introduction, indicating strong consumer interest in regional specialties offered by JD [10] - Liu Qiangdong's personal involvement in promoting the dish at a wine tasting event further emphasizes the company's strategy of integrating leadership with product promotion [10]