Two-wheeler sales in October record mixed trend

Core Insights - Hero MotoCorp reported an 8% year-on-year decline in domestic wholesales, totaling 604,829 units in October, compared to 657,403 units in the same month last year, but achieved retail sales of 994,690 units during the festival period [1] - The company experienced positive performance due to sustained festive momentum, renewed customer confidence, and favorable market conditions, including GST benefits, while successfully entering European markets with Euro5+ compliant models [2] - Competitors such as Honda Motorcycle & Scooter India, Bajaj Auto, TVS Motor Company, and Royal Enfield reported varying growth rates in their domestic wholesales, with Royal Enfield achieving a notable 15% growth [3][4][5] Company Performance - Hero MotoCorp's domestic wholesales decreased by 8% year-on-year to 604,829 units in October, while retail sales reached 994,690 units [1] - Honda Motorcycle & Scooter India reported an 8.2% growth in wholesales to 598,952 units [3] - Bajaj Auto experienced a 4% year-on-year growth in wholesales, totaling 266,470 units [4] - TVS Motor Company reported an 8% growth in domestic two-wheeler dispatches, reaching 421,631 units [4] - Royal Enfield achieved a 15% year-on-year growth in domestic wholesales, totaling 116,844 units [4][5] - Suzuki Motorcycle India reported a decline of over 1.14% in domestic wholesales to 103,454 units [6] Market Trends - The festive period contributed to strong retail sales across the industry, with Royal Enfield noting its best-ever festive performance with over 249,000 motorcycles sold [5] - The entry into European markets by Hero MotoCorp with compliant models indicates a strategic expansion and adaptation to global standards [2] - The overall competitive landscape shows varied performance among major players, highlighting differing consumer demand and market strategies [3][4][5]