资产管理信托将迎新规 倒逼提升主动管理能力

Core Viewpoint - The release of the "Asset Management Trust Management Measures (Draft for Comments)" marks a significant step in the transformation of the trust industry, emphasizing the need for improved active management capabilities and compliance in asset management trusts [1][6]. Group 1: Regulatory Changes - The new measures introduce specific requirements for asset management trusts, including limits on investment amounts from individual and institutional investors, which aim to end the single financing model for non-standard trusts [2][3]. - The measures require trust companies to enhance their active management capabilities and focus on developing and managing equity-related products while adhering to compliance [1][6]. Group 2: Sales and Compliance - The measures will eliminate the single performance assessment model for sales personnel, mandating the establishment of qualification assessments, ongoing training, and tracking evaluations [4][6]. - Trust companies are now required to define their sales channels clearly, allowing for direct sales or sales through licensed institutions, which aims to reduce risks associated with third-party sales channels [4][5]. Group 3: Industry Trends - Many trust companies are prioritizing wealth management by recruiting talent to strengthen their wealth management teams, indicating a shift towards a more client-oriented approach [5]. - The industry is facing challenges such as increased revenue without corresponding profit growth, prompting a need for trust companies to reduce channel business and enhance active management capabilities [3][6].