从严整治“坑老”骗局

Core Viewpoint - The article highlights the emergence of fraudulent practices targeting elderly consumers through deceptive marketing strategies, particularly in the sale of health products and supplements [1] Group 1: Fraudulent Practices - Some unscrupulous merchants are using a "offline lead + private domain live streaming" model to lure elderly consumers into purchasing overpriced products by falsely advertising ordinary eggs as "selenium-rich eggs" [1] - These merchants employ tactics such as "free trials - creating anxiety - false advertising - high-priced sales" to form an illegal chain that exploits the health anxieties and lower information discernment of elderly individuals [1] Group 2: Regulatory Response - Market regulatory authorities have begun to publish typical cases and are intensifying efforts to crack down on scams targeting the elderly [1] - There is a call for increased joint law enforcement, innovative regulatory methods, and raising awareness among elderly consumers to protect themselves and restore order in the pharmaceutical and health product markets [1]