时报观察丨打破“零召回” 造车新势力应以担当赢取信任

Core Viewpoint - The record of "zero recalls" among new car manufacturers has been broken, with Li Auto announcing a recall of 11,411 units of the Li MEGA 2024 model due to safety hazards related to insufficient coolant corrosion resistance [1][2]. Group 1: Recall Trends - In 2024, China implemented 233 vehicle recalls involving 11.237 million vehicles, a 67% year-on-year increase, with 89 recalls for new energy vehicles affecting 4.491 million units, marking a 180.1% increase [1]. - New car manufacturers previously maintained a "zero recall" record to protect their brand image, but this was not due to the absence of defects, as issues may have been "invisibly handled" [1]. Group 2: Regulatory Changes - Stricter regulations are being enforced, making "invisible handling" of defects increasingly untenable. A draft notice from the market regulatory authority and the Ministry of Industry and Information Technology requires companies to strictly manage OTA upgrade filings and prohibits the use of unverified software to conceal defects [1]. Group 3: Industry Response - New car manufacturers are urged to abandon the pursuit of a "zero recall" image and adopt a more responsible approach similar to established European and American car companies, recognizing that recalls are not a brand blemish but a new starting point for reducing safety risks [2]. - Companies that transparently address product vulnerabilities will be better positioned to earn long-term consumer trust as market dynamics shift [2].