Core Viewpoint - A controversial advertisement by the brand Jiao Nai in a Beijing subway station has sparked significant online discussion, with many users criticizing its visual design as inappropriate for public display [1][2] Group 1: Advertisement Controversy - The advertisement features models wearing Jiao Nai's thermal underwear in a realistic style, which many viewers found to be overly revealing and unsuitable for a public space [1] - Online reactions included comments describing the advertisement as "eye-searing" and "startling," leading to calls for adjustments to the content [1] Group 2: Official Response - On October 31, a Beijing subway staff member confirmed that the advertisement did not violate advertising laws or regulations, but due to public demand and heightened attention, it would be removed after the subway's operation hours [2] - This incident has sparked discussions about the balance between advertising creativity and the public's aesthetic and psychological acceptance in shared spaces [2]
北京地铁蕉内广告引争议 网友吐槽“辣眼睛” 官方回应将下刊处理
Jing Ji Guan Cha Bao·2025-11-04 00:39