Pride, not prejudice: India’s World Cup winning women lift the game — and their brand value

The new poster girls - including Smriti Mandhana, India defeated South Africa to clinch the ICC Women's Cricket World Cup for the first time, triggering celebrations across the country and a flood of congratulatory messages from corporate leaders and celebrities, even as the cricketers' Instagram followers doubled or tripled in less than 24 hours."Since this morning, there's been a rush of brand queries - not just new endorsements but also renegotiations, with fee increases upwards of 25-30%," said Tuhin M ...