Pride, not prejudice: India’s World Cup winning women lift the game — and their brand value

Core Insights - The Indian women's cricket team won the ICC Women's Cricket World Cup for the first time, leading to a significant increase in brand endorsements and social media following for the players [1][15] Brand Impact - Brand queries surged post-victory, with endorsement fees increasing by 25-30% for many players [2][15] - Jemimah Rodrigues' brand value increased by 100% following her standout performance in the semi-final, with endorsement fees now ranging from ₹75 lakh to ₹1.5 crore [6][15] - Smriti Mandhana, the highest-paid female cricketer, endorses 16 brands with annual fees of ₹1.5-2 crore per brand [8][15] Market Trends - Companies in women's health, lifestyle, gadgets, wellness, and automobiles are leading the charge in signing new deals with the winning players [9][15] - Existing sponsors like Google Gemini, Rexona, Nike, SBI, Red Bull, and Puma are planning to extend their contracts with the players [9][15] Social Media and Public Response - The players' Instagram followers doubled or tripled within 24 hours of the victory, indicating a strong public interest [1][15] - Corporate leaders and celebrities expressed their admiration for the team's achievement, highlighting its impact on women's cricket [10][15] Marketing Campaigns - Coca-Cola activated its brands during the tournament, integrating marketing campaigns with live events [12][15] - Puma and Swiggy Instamart launched social media campaigns celebrating the players' achievements [13][15]