Walmart(US:WMT) Mei Ri Jing Ji Xin Wen·2025-11-04 01:04Core Insights - The recent redesign of the Sam's Club app has sparked discussions among users, with complaints about product images being altered, such as raw meat images being replaced with cooked food images and vegetables appearing overly stylized [1] - There are perceptions that Sam's Club is increasingly resembling Alibaba's Hema, indicating a shift in brand identity [1] - Sam's Club has acknowledged the feedback from members regarding the app changes and is committed to ongoing improvements based on user suggestions [1] Company Developments - On October 27, Walmart China announced the appointment of Liu Peng, a former Alibaba executive, as the president of Sam's Club, effective immediately [1] - Liu Peng has held several significant positions at Alibaba, including General Manager of Tmall International and Vice President of Alibaba Group [1] - Sam's Club has faced multiple public relations challenges this year, indicating potential issues with brand perception and customer satisfaction [1] Market Position - In July, Sam's Club faced backlash for introducing common supermarket brands like Haoliyou and Weilong, which led to strong dissatisfaction among members [2] - Sam's Club has responded to member feedback by incorporating it into future product selection strategies [2] - As of October 27, Sam's Club has opened nearly 60 stores across over 30 cities, with plans to open approximately five more by the end of the year [2]