文化新观察｜文明之风，如何赋美乡土中国？

Core Insights - The article highlights the transformation of rural China, showcasing the integration of traditional customs with modern practices, and the vibrant cultural and economic activities taking place in villages [2][3]. Group 1: Cultural and Economic Activities - The "T-stage" event featuring elderly villagers showcasing local products on social media has garnered over 40,000 likes, reflecting a shift in perception among the elderly about their contributions [3]. - The village of Zhujiaping in Shandong has seen a 35-fold increase in cherry sales, generating a net profit exceeding 200,000 yuan, attributed to the rise of live-streaming sales [3]. - Various regions are actively promoting cultural activities, such as singing competitions and themed festivals, enhancing community bonds and improving living environments [5]. Group 2: Social Changes and Customs - In Guangxi, a traditional practice of slaughtering cattle for funerals has been challenged, leading to a significant reduction in expenses and a shift towards simpler ceremonies [6][7]. - The implementation of new customs, such as capping bride prices and promoting collective weddings, has been observed in several provinces, fostering a culture of frugality and community involvement [7]. Group 3: Sports and Community Engagement - The "Village Basketball Association" (村BA) has gained popularity, showcasing the vitality of rural communities and providing a platform for local athletes to compete at a national level [8][9]. - Cultural and sports activities like "village runs" and "village evenings" are becoming vital in connecting urban and rural areas, highlighting the achievements of rural revitalization [9]. Group 4: Cultural Heritage and Preservation - The article discusses efforts to protect rural cultural heritage, with volunteers engaging in restoration projects for historical sites, ensuring the preservation of local traditions [11]. - Data from Baoji City in Shaanxi indicates the creation of over 326 protective videos and a database of more than 400 intangible cultural heritage projects, emphasizing the importance of documentation and preservation [12]. - Successful models in regions like Zhejiang and Hunan demonstrate the potential for cultural tourism to enhance local economies while preserving traditional practices [13].