Core Viewpoint - Huazhu Group's stock price increased by nearly 6% following the announcement of a new brand, highlighting positive market sentiment and growth potential in the hotel industry in China [1] Company Developments - Huazhu Group launched a new brand called "All Seasons Grand" during the 2025 Huazhu Partners Conference, emphasizing its commitment to brand innovation and expansion [1] - The CEO of Huazhu Group's Brand Division, Shen Yijun, and Chief Designer, Zhou Guangming, presented the new brand at the conference [1] Industry Insights - Huazhu Group's founder and chairman, Ji Qi, identified key favorable factors for the hotel industry in China, including a large population base, significant infrastructure development, extensive market depth, and a booming cultural tourism sector [1] - The company is focusing on supply-side reforms as the biggest opportunity for the future of the hotel industry in China [1] Growth Projections - CICC forecasts that Huazhu Group will continue its brand upgrade and scale expansion, aiming to reach 20,000 hotels by 2030, with a long-term target of 50,000 to 60,000 hotels [1] - The company is deepening its presence in mid-range and lower-tier cities, enhancing profitability through a franchise model [1] - CICC has maintained its profit forecasts for 2025 and 2026, raising the target price to $48 due to the benefits from industry valuation increases [1]
港股异动 | 华住集团-S(01179)早盘涨近6% 华住发布全季大观品牌 机构看好公司持续推进品牌升级