Xin Lang Cai Jing·2025-11-04 02:01Group 1 - Short dramas are emerging as a new battleground for e-commerce during the "Double 11" shopping festival, with e-commerce and content platforms competing in this new arena [1] - The integration of short dramas with e-commerce is gaining momentum, serving as a comprehensive medium for brand marketing, user retention, and consumer conversion [1] - As of November 4, 2025, the China Securities Index for online consumption (931481) shows mixed performance among its constituent stocks, with China Film leading at a 5.19% increase [1] Group 2 - The online consumption ETF fund closely tracks the China Securities Index for online consumption, which includes 50 listed companies involved in online shopping, digital entertainment, online education, and telemedicine [2] - As of October 31, 2025, the top ten weighted stocks in the index account for 55.69% of the total, with Alibaba-W and Tencent Holdings being the largest contributors [2] - The latest data shows that the online consumption ETF fund has reached a new high in scale at 29.46 million yuan [1]