贵州：深入实施“白酒+”产业融合行动，制定白酒出口三年行动计划和目录指引

Core Viewpoint - The Guizhou Provincial Department of Commerce has released a draft guideline aimed at transforming the focus from "selling liquor" to "selling lifestyle," emphasizing the integration of the liquor industry with various sectors such as tourism, dining, and wellness [1] Group 1: Industry Integration Actions - The guideline promotes the "Liquor+" industry integration action, encouraging the development of synergies between liquor and tourism, dining, commerce, and product offerings [1] - It suggests organizing liquor products to enter scenic spots, transportation hubs, and supermarkets, enhancing the interaction between liquor and tourism products like "branch tours" and "small vehicle groups" [1] - The document emphasizes the importance of cross-industry consumption by leveraging the advantages of liquor combined with coffee and tea [1] Group 2: Cultural and Wellness Integration - The guideline advocates for the integration of liquor with cultural and sports events, promoting the creation of artistic works that reflect the themes of liquor and lifestyle [1] - It supports collaboration between liquor companies and healthcare institutions to introduce liquor-related wellness projects in health facilities and resorts [1] - The plan includes the development of unique towns or wellness sites that combine classic cultural experiences with wellness functions, offering immersive and therapeutic leisure services [1] Group 3: Export and Market Expansion - A three-year action plan and directory for liquor exports will be established to innovate the "Qian Liquor Global Tour" activities, aiming to expand into overseas markets [1] - The guideline highlights the use of immersive experiences, personalized customization, and digital services to empower collaborative innovation within the liquor ecosystem [1]