A股市值蒸发近600亿，港股IPO遭监管三问，“扫地茅”为何卖得多赚得却少了？

Core Insights - Stone Technology is facing contradictions in its financial performance, with a significant cash reserve of 6.5 billion yuan yet seeking to raise 3.5 billion yuan through a Hong Kong IPO, while experiencing a nearly 40% drop in net profit despite a record high revenue in the first half of 2025 [1][11] Financial Performance - In the first half of 2025, Stone Technology reported a revenue of 7.903 billion yuan, marking a year-on-year increase of nearly 79%, the highest since its listing; however, the net profit attributable to shareholders plummeted by nearly 40% to 678 million yuan, the largest decline since its IPO [3][4] - The company's sales expenses surged to 2.165 billion yuan, with advertising and marketing costs alone reaching 1.505 billion yuan, a 165% increase year-on-year, contrasting sharply with R&D expenses of only 685 million yuan [3] - Operating cash flow turned negative for the first time, at -823 million yuan, a year-on-year decline of 179.84%, alongside a significant inventory buildup of 3.13 billion yuan [3][4] Market Position and Competition - Stone Technology has expanded its global presence to over 170 countries, achieving over 50% market share in key regions like South Korea and Northern Europe; it led the global market in both shipment volume and sales in 2024 [5][6] - The company holds a 15.2% share of the global cleaning appliance market and a 20.7% share in the robotic vacuum segment, indicating strong market leadership [5] Strategic Challenges - The dual role of founder Chang Jing as both the chairman of Stone Technology and the founder of electric vehicle startup Extreme Stone has raised concerns about divided attention impacting performance [2][7] - The company faces intense competition in the robotic vacuum market from rivals like Ecovacs and new entrants, alongside regulatory inquiries regarding data security and compliance issues [2][11] Brand and Product Development - Despite contributing 91% of revenue in 2024, the core product line is under pressure, with rising complaints about product quality and after-sales service, totaling over 2,700 complaints [10] - The company's attempt to diversify into washing machines faced setbacks, with reports of a 70% workforce reduction in the washing machine division within a year of its establishment [8] Investor Sentiment and Stock Performance - The stock price has plummeted over 87% from its peak of 1,494.99 yuan per share in 2021, resulting in a market capitalization loss of nearly 60 billion yuan [11] - To restore investor confidence, the company announced that Chang Jing would not sell any shares for the next 12 months, although his previous cash-out of 888 million yuan has raised trust issues among investors [10][11]