前三季度全市社零总额6140.62亿元，同比增长4.4%

Core Insights - The consumer market in Nanjing is experiencing robust growth, with a total retail sales of social consumer goods reaching 614.06 billion yuan in the first three quarters, marking a year-on-year increase of 4.4% [1] - The "old-for-new" policy has significantly boosted sales in various categories, particularly in home appliances, communication devices, cultural office supplies, and automobiles, with notable growth rates [2][3] Retail Performance - The retail sales of household appliances and audio-visual equipment, cultural office supplies, communication devices, and automobiles increased by 17.4%, 21.7%, 26.9%, and 11.8% respectively in the first three quarters [2] - Nanjing's Suning stores reported nearly 80% year-on-year growth in sales of home appliances and mobile phones, with sales of smartphones priced below 6,000 yuan more than doubling due to government subsidies [3] Consumer Trends - The trend of upgrading consumption is evident, with smart and green home appliances seeing nearly 50% overall growth [3] - Specific categories such as smart toilets, Bluetooth earphones, and learning machines experienced year-on-year sales growth of over 450%, 230%, and 600% respectively [3] Experiential Consumption - The rise of experiential consumption is transforming the retail landscape, with retailers creating immersive and interactive shopping environments to enhance customer engagement [4][5] - Upgraded stores like Suning Max are incorporating features such as free coffee and clothing care services to attract consumers [4] Promotional Activities - The "Double Eleven" shopping festival is expected to further energize the consumer market, with many retailers offering promotions that combine discounts with government subsidies [6] - Nanjing's new round of automobile consumption subsidies allows consumers to receive up to 8,000 yuan off when purchasing new cars, stimulating the automotive market [6]