抖音电商升级治理虚假发货 9月以来已处置1.3万违规商家

Core Insights - Douyin E-commerce has identified fraudulent practices among some merchants, including sending empty packages and false shipping information, which harm consumer rights and disrupt platform operations [1] - In response, Douyin E-commerce has initiated a special governance program to address these violations, implementing strict penalties for non-compliant orders, influencers, and merchants [1] Summary by Categories - Fraudulent Practices - Some merchants are engaging in deceptive practices such as sending empty packages and creating false shipping labels [1] - Governance Actions - Douyin E-commerce has launched a special governance initiative based on the "Merchant-Logistics Anomaly" implementation rules to combat these violations [1] - The platform has already dealt with 13,000 non-compliant merchants since the program's inception in September [1] - Penalties Imposed - A total of 4,200 non-compliant merchants have been either expelled or subjected to business suspension as part of the enforcement actions [1] - The measures aim to ensure a better logistics experience for users on the platform [1]