怎么“卖酒”？贵州出了这几招

Core Viewpoint - The Guizhou Provincial Department of Commerce has issued a draft guideline aimed at transforming the local liquor industry from "selling liquor" to "selling lifestyle" in response to the overall pressure on the liquor industry [1][3]. Group 1: Industry Transformation - The guideline emphasizes a shift from "selling liquor" to "selling services," encouraging producers to maintain quality, enhance skills, and innovate products [3]. - It aims to enhance consumer experiences through immersive cultural engagement, improving their appreciation and emotional value associated with liquor [3]. Group 2: Key Tasks for Industry Upgrade - Enhancing Product and Service Supply: The guideline supports collaboration between enterprises and educational institutions to innovate and diversify product offerings, including low-alcohol and flavored liquors [4]. - Promoting Industry Integration: It advocates for the integration of liquor with tourism, dining, and cultural activities, expanding market boundaries and enhancing cross-industry consumption [5]. - Creating New Consumption Scenarios: The guideline proposes developing new consumption venues and cultural festivals to enrich consumer experiences and promote local liquor culture [6]. - Upgrading Marketing Models: It encourages businesses to shift marketing strategies from product-focused to service-oriented, utilizing both online and offline platforms for targeted marketing [6]. - Developing Talent: The guideline emphasizes the need for training and attracting professionals in the liquor industry, including sommeliers and brewers, to support industry growth [7]. - Strengthening Cultural Heritage: It calls for the preservation and innovative development of liquor culture, promoting Guizhou's liquor heritage and enhancing its international visibility [8]. Group 3: Implementation Support - To ensure the effective implementation of these policies, Guizhou Province plans to establish a coordination mechanism and provide financial support to encourage investment in equipment, product development, and market expansion [8].