突然宣布，将关闭中国全部门店

Core Viewpoint - Korean designer brand Mardi Mercredi is closing all its stores in China and will stop operating its mini-program mall from October 31, 2025 [1][4]. Group 1: Store Closures and Online Operations - Mardi Mercredi is ceasing its offline business operations in China, with its stores in major cities like Beijing, Shanghai, and others already undergoing clearance sales [3][12]. - The brand's online flagship store will continue to operate, and customer service for online purchases will remain unaffected [3][4]. - The brand's Chinese agent, MANTOVA, indicated that the store closures are part of a business optimization strategy, with a focus on new brands like Raive and Rest&Recreation [3][12]. Group 2: Membership and Points Migration - The brand's mini-program will stop operating on October 31, 2025, and the membership system will also be terminated [4][6]. - Customers are required to migrate their membership levels and points to the new brands Raive and Rest&Recreation before the deadline, or they will lose their points [4][8]. - The online store will stop accepting orders for clothing items from October 15, 2025, and customer service will end on November 8, 2025 [11][12]. Group 3: New Brand Focus - Mardi Mercredi is shifting its resources to new brands Raive and Rest&Recreation, aiming to avoid copyright disputes and re-establish its market presence [13]. - Raive draws inspiration from various cultural elements and offers a unisex clothing line, while Rest&Recreation focuses on sustainable fashion [13][12]. - Both new brands have already opened stores in multiple cities across China, indicating a strategic expansion [13].