突然刷屏：“退卡、差评！”山姆深夜回应

Core Viewpoint - The recent updates to the Sam's Club app have sparked controversy among users due to issues such as overly beautified images, hidden ingredient lists, and a complicated interface, leading to a surge in negative feedback and calls for improvement [1][4][11]. Group 1: User Feedback and Reactions - Many Sam's Club members have reported that the updated app features images that appear excessively beautified, particularly for fresh produce and meat products, which has led to complaints about the authenticity of the displayed items [4][11]. - Users have expressed their dissatisfaction in the app's comment sections, with comments like "return card" and "poor reviews" becoming prevalent, indicating a strong negative sentiment towards the recent changes [4][5]. - Some users have noted that the app now displays images of cooked food instead of raw meat products, further contributing to the confusion and dissatisfaction among customers [9][11]. Group 2: Company Response and Adjustments - In response to the feedback, Sam's Club issued a statement indicating that the app changes began testing in late August and that they are committed to ongoing improvements based on member suggestions [2][14]. - The company has acknowledged the issues raised by users and has started to revert some of the changes, including restoring original images for certain products while still incorporating new images in a less prominent manner [17][18]. - Sam's Club has confirmed that the app's recent updates were aimed at enhancing user experience, but they are now actively working to address the concerns raised by their members [15][21]. Group 3: Business Performance Context - Despite the recent app issues, Sam's Club has shown strong growth, with double-digit increases in transaction volume and plans to open approximately five new stores by the end of the year [21]. - The company has also reported a significant increase in membership numbers, with stable growth in renewal rates and active engagement among members [21]. - The e-commerce segment has become a crucial part of the business, with online sales accounting for over 50% of total sales, reflecting a shift in consumer purchasing behavior [21].