Core Viewpoint - The transformation of "Pearl Women" in Wannian County into online influencers has revitalized the local pearl industry and contributed to rural revitalization efforts. Group 1: Industry Development - The pearl farming industry in Wannian County began in the early 1970s, with nearly every household involved in pearl cultivation [1] - By the 1990s, the pearl industry flourished, with women primarily engaged in the labor-intensive processes of pearl cultivation [1] Group 2: Online Sales and Marketing - With the support of the local Women's Federation, "Pearl Women" transitioned to online sales, leading to a significant increase in demand for pearl products [2] - The live streaming model has proven effective, with individual sales during a two-hour session exceeding 20,000 yuan [2] - The local Women's Federation has facilitated connections with businesses and promoted pearl products through the "Cloud Small Shop" platform, projecting a 20% increase in sales for the first half of 2025 compared to the same period in 2024 [2] Group 3: Training and Community Building - The Women's Federation has organized 12 specialized training sessions on e-commerce for pearls and established a women's union for online influencers, attracting nearly 80 participants [3] - The training includes topics such as product photography and live streaming techniques, aimed at nurturing local influencers and expanding market reach [5]
（乡村行·看振兴）江西万年“珍珠女”村播火热 激活乡村“一池春水”
Zhong Guo Xin Wen Wang·2025-11-04 06:15