Vanguard Dividend Appreciation Fund (VIG) Offers Broader Diversification, But ProShares S&P 500 Dividend Aristocrats ETF (NOBL) Has a Higher Dividend Yield

Core Insights - Vanguard Dividend Appreciation ETF (VIG) focuses on U.S. companies with a history of growing dividends, while ProShares S&P 500 Dividend Aristocrats ETF (NOBL) invests in a diversified group of U.S. stocks with a focus on S&P 500 constituents [1] Cost & Size Comparison - NOBL has an expense ratio of 0.35%, while VIG has a significantly lower expense ratio of 0.05% [2] - As of October 31, 2025, NOBL's 1-year return is (1.8%), compared to VIG's 11.8% [2] - NOBL offers a dividend yield of 2.1%, higher than VIG's 1.6% [2] - Both ETFs have a beta of 0.86, indicating similar price volatility [2] - NOBL has assets under management (AUM) of $11.1 billion, while VIG has a much larger AUM of $115.1 billion [2] Performance & Risk Comparison - Over the past five years, NOBL experienced a maximum drawdown of (17.92%), while VIG had a higher drawdown of (20.39%) [4] - A $1,000 investment in NOBL would have grown to $1,396 over five years, while the same investment in VIG would have grown to $1,701 [4] Portfolio Composition - VIG holds 338 companies, with significant allocations in technology (28%), financial services (22%), and healthcare (15%) [5] - Top holdings in VIG include Broadcom, Microsoft, and JPMorgan Chase [5] - NOBL focuses on S&P 500 companies, with a portfolio of 70 stocks, emphasizing consumer defensive, industrials, and financial services [6] - Key holdings in NOBL include C.H. Robinson Worldwide, AbbVie, and Caterpillar [6] Dividend Growth - VIG has grown its dividend payments by 10% annually over the last five years, outpacing NOBL's 6% growth [9] - VIG's holdings are characterized by higher sales growth potential, allowing for faster dividend increases despite a lower initial yield [10] - Since 2013, VIG has quadrupled investors' money, while NOBL has tripled total returns [10]