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“对不起,辜负大家”,永辉超市官宣将关闭两家门店,位于深圳核心商圈!今年第三季度全国关店超100家

Core Viewpoint - Yonghui Supermarket is closing two stores in Shenzhen's core business districts due to poor management and operational issues, acknowledging past failures in providing satisfactory service and products to customers and employees [2][3][5]. Store Closures - Yonghui Supermarket's stores at Luohu Sun Plaza and Nanshan Raffles City will officially cease operations on November 16, 2025, with a clearance sale running from November 7 to November 15, 2025 [2][5]. - The company has already initiated discount activities prior to the official clearance period, indicating a proactive approach to liquidate remaining inventory [2]. Management Acknowledgment - The company admitted to its shortcomings in management and service quality, expressing regret for not meeting customer expectations and damaging public trust [5][6]. - Yonghui Supermarket plans to implement comprehensive reforms across its operations starting in 2024, focusing on improving product quality, store environment, and employee welfare [5][10]. Financial Performance - For the first three quarters of 2025, Yonghui Supermarket reported a revenue of 42.434 billion yuan, a year-on-year decline of 22.21%, and a net loss of 710 million yuan, down over 80% compared to the previous year [8][10]. - The decline in performance is attributed to intense competition in the retail sector, reduced customer traffic, and a drop in gross margins due to store optimization efforts [10]. Store Optimization Strategy - As of the end of Q3 2025, the company has closed a total of 325 stores, with 102 closures occurring in Q3 alone, while only opening 2 new stores, indicating a continued focus on the "close old, reform new" strategy [11]. - The closures include stores in core business areas, marking a significant shift in the company's operational strategy [11]. Future Plans - Yonghui Supermarket aims to recover customer trust over the next 3 to 5 years, with a commitment to enhancing its retail quality by learning from successful models like "Pang Donglai" [10]. - The company has already opened 222 reformed stores as part of its ongoing transformation efforts [10].