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超三成商品房已现房销售,住房消费将从“赌预期”变为“验实物”
Di Yi Cai Jing·2025-11-04 08:52

Core Viewpoint - The shift towards "existing house sales" is expected to significantly reduce the risks associated with purchasing new homes, as the scale of available existing homes may soon surpass that of pre-sold homes [1][3]. Group 1: Policy and Market Changes - The Ministry of Housing and Urban-Rural Development has proposed six key tasks to promote high-quality development in the real estate sector, including the establishment of a housing guarantee waiting list and the promotion of existing house sales [2][4]. - Since 2019, the proportion of existing residential sales has increased from 10% to 33% by early 2023, with over 30 provinces and cities initiating pilot programs or policies for existing house sales [3][6]. - The transition from a pre-sale system, which has been in place for over 30 years, to a focus on existing house sales is seen as a move towards high-quality development, aiming to reduce systemic risks in the real estate market [4][5]. Group 2: Market Reception and Consumer Behavior - Existing house sales have gained popularity, allowing buyers to see the actual property before purchase, thus addressing issues like project delays and quality concerns [8][9]. - In regions like Hainan, the implementation of existing house sales has led to a 67% decrease in new home complaints, indicating increased buyer satisfaction [8]. - The market is shifting from a speculative approach to one based on tangible assets, as developers must now deliver quality to gain market acceptance [9]. Group 3: Financial Implications for Developers - The transition to existing house sales may increase financial pressure on developers, particularly those with high financing costs, but it also presents new opportunities by stimulating demand [10][11]. - The need for innovative financial tools, such as "existing house development loans," is emphasized to alleviate the long-term financial pressures faced by developers [11]. - The industry is expected to consolidate further, with only financially robust and quality-driven companies likely to survive in the evolving market landscape [10][11].